Strategically grow your customers with Email Marketing
Email Marketing highly effective digital marketing strategy. Effective email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.
Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
The importance of email marketing
With the emergence of social media to market a brand or product, many people assure that email marketing will collapse. That leads us to the next big question.
Do we still need email marketing in 2022?
To understand the importance of email marketing, try to imagine your life without it. Does it make your business any simpler? In fact, despite what the detractors may say, email marketing is far from shutting down. Here are the top 3 reasons why email marketing still rules the marketing communication channels:
1. Highest conversion rate
Quality content has the power to engage customers and convert their curiosity into sales; this yields high results and conversions. Email marketing also has the highest conversion rate(66%) of purchases made in response to promotional emails.
2. Budget-friendly marketing technique
For each dollar spent on email marketing, you can get an ROI of 51.52 USD, as per the DMA 2021 report. Since there are no advertisement fees, printing costs, or media space costs, email marketing can be much less expensive and more rewarding than other types of marketing.
3. Increase brand awareness
According to Statista, while roughly 306.4 billion emails were sent and received each day in 2020, this number is expected to rise to over 376.4 billion emails by 2025. Hence emails have played a huge role in building communication channels for brands and spreading awareness about their beliefs, mission, products, services, etc., and will continue to do so in the coming days.
Campaigns We work on are as below :
1. Newsletter campaign
Newsletter campaigns are used to maintain regular communication between you and your subscribers. It keeps them updated on the latest product and services and even helps educate and entertain them.
2. Promotional campaign
Promotional campaigns are used to relay specific communication or sales objectives to entice a purchase, attract customers, and increase brand awareness.
3. Onboarding campaign
Onboarding email campaigns help build familiarity with new subscribers and educate them about your brand.
4. Lead nurturing campaign
These emails help to build long-term relationships with your subscribers by providing them with relevant and worthwhile content and warming them up until they are ready for purchase.